Playing Up Emotions

I really liked reading this section of Heinrichs because the concepts and tools are easy to find examples for of how we use them in our everyday lives. Basically, Heinrichs is putting down on paper the tools we already have mastered over the years. My favorite part about emotions was the idea of angering someone. He says that an angry person is the type of person to act fast without a lot of thought. As I read this I laughed to myself as I thought about this past weekend when I went to inner with my boyfriend and his family for my birthday. My boyfriend was wearing this hideous shirt his grandmother gave him, which he only wears when we meet up with his parents becuase he thinks it makes them "happy." Anyway, I knew it would make him mad telling him that his shirt is ugly for the tenth time. Sure enough, things went as planned. My boyfriend went on to defend the shirt for a while, and before we headed out the door, he changed into a much more subtle botton-down with a blazer. Now I feel bad for knowing that making him angry would make him change his shirt. The more conscious I am of this power let's me know that I should not abuse it.

The other tools for emotional appeals all tie together well. I found the chapter "Persuade on Your Terms" to be really interesting because it showed the different ways people are affected by speech through connotation. This idea also connected back to the first chapter of the reading, where Heinrichs wrote to state things simply. By simplifying and using commonplace words, we can dig deeper into the hearts of our audience because they know exactly what we are trying to say, and they can relate. When people can relate, they can finally sympathize. People also can relate to others when they are told a story,which is why storytelling is also one of Heinrichs' many suggestions for making an audience take interest in your agrument.

The idea of storytelling to evoke emotions also can be used as evidence as a part of logos. The induction tool of logos is an argument by example, and by giving a real-life example you can kill two birds with one stone by appealing to the audiences emotions while also provide credible evidence to your argument. Heinrichs shows that inductive logic uses the storytelling or example to form a belief, and that will directly impact the arguer's ability to persuade on an emotional level.

Becuase all these tools are intertwined and already being used, I feel like we can all take advantage of our prior knowledge and capitalize on manipulating our ausound really evil to people outside our classdiences the best we can. I'm sure this would all ...